Emma lou is Ireland’s answer to Amy Winehouse and Etta James in one. The soul singer who found fame on YouTube brings a freshness to the genre and a uniqueness in her husky tones.

Once she decided to write her own music Emma Lou teamed up with NuMu’s producer Barry Murphy, Adam Lindsay (bass), Enmanuel Moreno (drums), Richie Jago (guitar), and Kevin Foran (brass), thus becoming Emma Lou & The Agenda. Their first single “One Good Reason” deals with the attraction of a bad romance and with every note Emma Lou makes us feel each and every hurt. The subject matter may be tried and tested but its delivery is new and contemporary. There are horns and back up singers typical of the genre but they sound very much of today. Emma Lou’s love of Pop combined with her study of Jazz, Soul and RnB ensures we have a new diva in town and she has something to say.